PAK Pediatrics
PAK Pediatrics is located in Northeastern Pennsylvania and provides essential pediatric care for the community. Through the years PAK has cared for thousands of babies and children. Many parents in the practice were patients there as children and now look to PAK to provide medical care to their children and families.
Limited Digital Presence
Prior to working with LSEO, PAK was barely running any online campaigns. They had stuck with traditional advertising such as radio, TV, and billboard ads. PAK wanted to expand and grow their audience in a more targeted way, so they reached out to LSEO to promote their bimonthly Meet ‘N Greet event. At the event, expecting mothers can meet PAK’s doctors one-on-one. This experience gives expecting mothers peace of mind, and helps PAK gain new patients.
Audience Research
- Identified expecting mothers and mothers of young children within 20 miles of PAK locations
Facebook & Instagram Campaigns
- Drove traffic to a custom landing page for event registration
Lead Follow-Up
- PAK's business office contacted registrants with event details
“Digital marketing allowed PAK Pediatrics to reach more expecting families than ever before.”
- 210 families registered for the 2019 Meet ‘N Greet
- Up from 125 registrations the previous year
- 70% increase in patient sign-ups
