LSEO

PAK Pediatrics

70%
Signup Increase
Pediatric Care PPC

The Challenge

Case Study - The Problem

The Problem

PAK Pediatrics has a deep commitment to the community, focusing its efforts on serving and supporting new mothers through programs like "Meet and Greets," a "Mom's Networking" group, a "Breast Feeding Clinic," and patient transfer initiatives.

The challenge for LSEO was two-fold, encompassing both long-term organic authority and immediate, cost-effective patient acquisition:

  • Organic Visibility Decline: The competitive nature of search engine results (SERPs) meant that after a period of neglecting content production, PAK's rankings began to decrease month after month, threatening their long-term position as a regional authority.
  • CPA Efficiency and Lead Volume: The primary goal for Google Ads and Meta Ads was to drive a high volume of qualified acquisitions into PAK's programs while achieving an aggressive internal target CPA of \$50.
  • Shifting Media Spend: Historically, significant budget was allocated to traditional advertising, which was generating low patient leads at high costs. The challenge was to demonstrate the superior, cost-effective performance of digital channels.

The Strategy

Case Study - The Strategy

The Strategy

LSEO implemented a holistic, two-pronged strategy that simultaneously targeted long-term organic authority and high-efficiency paid acquisition, effectively positioning PAK Pediatrics for exponential patient growth.

Strategy 1: SEO, GEO, and Topical Authority

To reverse the decline in organic rankings, LSEO focused on establishing PAK Pediatrics as the definitive authority for pediatric care in Northeastern Pennsylvania.

  • Pillar Identification and Research: Collaboration with the client defined their core service offerings ("pillars") around which comprehensive keyword research was executed.
  • High-Level Content Creation: A content calendar was developed and executed to increase keywords ranked and build topical authority, driving both traffic and relevance.
  • Compliance and Expertise: Content was rigorously reviewed by the PAK team to ensure subject matter expertise and compliance, maintaining the highest standards for healthcare information.

Strategy 2: Google Ads and Meta Ads Management

LSEO launched and optimized integrated acquisition campaigns to maximize participation in all new mom and patient transfer programs at the lowest cost.

  • New Channel Launch: Google Ads campaigns were successfully launched for the first time in 2025, expanding the client's reach beyond existing traditional advertising and Meta Ads efforts.
  • Targeted Acquisition Campaigns: Multiple campaigns across Google Ads and Meta Ads were managed to acquire new mom and patient transfer leads, specifically driving registrations for programs like "Meet and Greets."
  • Aggressive CPA Goal: The primary goal was to drive as many qualified leads as possible while achieving a cost per acquisition significantly below the internal target of \$50, ensuring exceptional ROI.

The Results

Case Study - The Results

The Results

LSEO's integrated approach delivered a powerful combination of long-term organic growth and high-efficiency paid acquisition, generating superior patient leads compared to previous traditional media efforts.

Paid Acquisition Performance (Google & Meta Ads)

1,286
Google Ads Leads Acquired
$11.10
Avg. CPA (Google Ads)
77.8%
CPA Goal Surpassed (vs. $50 Target)

By launching Google Ads for the first time in 2025, LSEO acquired **1,286 new mom and patient transfer leads** at an average CPA of only **$11.10**. This achievement surpassed the target CPA of $50 by an astounding **77.8%**, demonstrating LSEO's relentless focus on performance and budget maximization.

Channel New Leads Acquired Avg. CPA
Google Ads 1,286 $11.10
Meta Ads 210 $30

In total, LSEO generated nearly **1,500 patient leads** through digital channels, compared to approximately **150 leads** from traditional media efforts (which cost hundreds of dollars each). This represents a performance increase of approximately **142.86%** over traditional media, unequivocally proving the superior performance of LSEO's digital management services.

Organic Growth and Authority (SEO/GEO/AIO)

The comprehensive content strategy led to significant organic visibility gains, establishing PAK as a definitive authority in pediatric care:

7,617+
Organic Traffic Growth (per month)
77%
Increase in Total Keywords Ranked
  • **Top Rankings:** Ranked keywords improved **77%** from the start of the initiative.
  • **Authority Boost:** A **109% increase** in keywords ranking in the coveted Top 3 positions on Google.
  • **KPI Success:** All Key Performance Indicators were met or exceeded, including a **108% increase in impressions**, leading to consistent and predictable organic patient acquisition.
“

LSEO has exceeded our expectations. We’re very happy they’re our digital partner.

PAK /