LSEO

Ice Barrel Results

The Client

Ice Barrel: Pioneering At-Home Cold Therapy

Ice Barrel is the first of its kind. Ice Barrel's main goal is to bring cold therapy to athletes, bodybuilders, and anyone else interested in trying out a new way to heal their body and mind.

Ice Barrel was created to be an effective treatment for acute injuries and post-exercise recovery.

After enough research, however, the client found that cold therapy had more than just two benefits. Cold therapy can assist in pain management, inflammation, depression, anxiety, mood and brain function, heart rate variability, and vasoconstriction.

Ice Barrel determined that the issues cold therapy could solve were so numerous that people would enjoy having access to a cold-therapy product in their own homes.

Ice Barrel logo
The Problem

Building Visibility for a New Cold Therapy Brand

SEO
As with any start-up business, the question for Ice Barrel was how to get found by users looking for an at-home take on cold therapy. Ice Barrel knew it was starting from nothing, but the company retained its big goals for 2021. That’s when the business reached out to LSEO for help with its organic presence.

PPC
How to properly scale without overly sacrificing ROAS on both Google & Facebook post iOS 14.

The Strategy
1

SEO Strategy

We asked ourselves:

  • What keywords are best to target at each stage of the funnel?
  • How do we help Ice Barrel to teach users about the benefits of cold therapy?
  • How do we make people aware of the Ice Barrel product?
  • How do we get people to purchase an Ice Barrel?

After conducting the proper research, the project became a complete overhaul of Ice Barrel’s on-site SEO. The strategy consisted of keyword mapping for each page, metadata and content optimizations, new topic generation, and link building.

2

PPC Strategy

  • Consolidated Approach: Consolidated campaigns and combined Ad Sets where applicable to optimize during times of unknown.
  • Larger Audiences: Shifted targeting from niche interests to broader ones using design and messaging to maintain relevance.
  • Longer Lookback Windows: Expanded conversion windows to 3, 7, and 14 days post-iOS14 to improve data confidence.
  • Analyze Multiple Data Points: Instead of relying solely on incomplete Facebook data post-iOS14, the team focused on interpreting all available insights for smarter decisions.
The Results

LSEO has produced a more than 413% increase in organic users in just one year of SEO consulting.

In February of 2021, Ice Barrel was ranking for only 9 keywords and is now ranking for 4,000+ keywords with 500+ first-page positions on Google.

  • 83% increase in impressions
  • 129% increase in clicks
  • 86% increase in conversions
  • 64% increase in conversion value
  • 413% increase in organic users
83%Impressions Increase
129%Clicks Increase
86%More Conversions
64%Higher Conversion Value
413%Organic Users Growth

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