The Client
Heller's Gas: Propane & Fireplace Experts
Heller's Gas is a Northeastern Pennsylvania company specializing in propane products and custom fireplaces for residential, commercial, industrial, and agricultural customers. Known for exceptional service, the company wanted to grow visibility and customer acquisition across search and social channels.
The Problem
Digital Ads Delivered Few Leads
Before partnering with LSEO, Heller's Gas saw little return from Google Ads or social campaigns. Form submissions and phone calls were scarce, and seasonal promotions failed to gain traction.
They needed greater engagement and lead flow without increasing spend.
The Strategy
1
Data-Driven Campaigns
- Analyzed historical metrics and customer data to build custom audiences.
- Developed high-converting landing pages with incentive-based offers.
2
Cross-Channel Advertising
- Launched Google, Facebook, and Instagram campaigns targeting seasonal offers.
- Drove traffic to dedicated pages for easy conversion tracking.
3
Personalized Lead Follow-Up
- Passed leads directly to customer service for immediate outreach.
- Ensured prospects received timely communication and special offers.
The Results
Organic growth surged as technical issues were resolved and new keyword opportunities were captured.
- 73.24% organic traffic increase year-over-year
- 72.72% organic revenue improvement
- $9M in new revenue generated
54.30%Traffic Surge
104.20%Revenue Growth
4,660+Keyword Increase
