The Client
Homeowner Funding: Home Improvement Financing
Homeowner Funding is a home improvement leader in the Northeastern United States, dedicated to helping homeowners secure financing for roofing, replacement windows, siding, insulation, and home additions.
The Problem
Limited Digital Reach & High CPL
Before partnering with LSEO, Homeowner Funding lacked a digital lead generation strategy and struggled to reach quality homeowners at scale. Targeting was imprecise, leading to high costs per lead in competitive markets.
- No digital lead generation strategy
- Poor audience targeting raised CPL
- Limited reach across regional markets
The Strategy
1
Discovery & Research
- Gathered client goals and studied competitors
2
Keyword & Audience Targeting
- Built lists around home repair loan terms
- Defined homeowner demographics
3
Compelling Ad Creative
- Constructed eye-catching copy and visuals
4
Regional Campaign Focus
- Targeted PA, NY, NJ and CT homeowners
5
Demographic Targeting
- Focused on homeowners age 25+
6
Budget Scaling & Optimization
- Increased spend as performance improved
The Results
“Strategic PPC management unlocked a steady stream of qualified homeowners.”
- 2,500+ total leads generated
- $14 average cost per lead
- 500+ leads per month at scale
- $15 sustained CPL
2,500+Total Leads
$14Average CPL
500+Monthly Leads
$15Sustained CPL
