The Client
Cawley PT: Northeast Pennsylvania's Physical Therapy Specialists
Cawley PT is locally based in Northeast Pennsylvania specializing in physical therapy used to treat all types of orthopedic related conditions. But referrals from physicians were scarce, so they needed ways to reach patients directly.
The Problem
Website Redesign and Rebranding
Cawley PT's old website was outdated and non-responsive, failing to drive quality traffic or convert visitors into patients. The brand needed a modern look to connect with the community.
LSEO rebuilt the site in WordPress with SEO best practices and refreshed the branding with updated fonts and colors.
- Outdated site hindered traffic and conversions
- Non-responsive design hurt mobile users
- Branding required a modern update
The Strategy
1
SEO & Content
- Targeted service keywords with local intent
- Built optimized pages and blog posts about injury recovery and pain relief
2
Google Ads Campaigns
- Bid on terms like “physical therapy near me”
- Drove calls and consultations
3
Facebook/Instagram Ads
- Created branded visuals
- Encouraged users to schedule visits
4
Landing Pages
- High-converting pages offered free consultations
- Aligned with ad messaging
The Results
LSEO built a comprehensive online presence for Cawley PT—from a new brand identity to a mobile-friendly website and multi-channel ad campaigns.
- Branding overhaul with modern design
- Fully responsive WordPress site
- Integrated SEO, Google Ads and social advertising
8%Avg Conversion Rate
2,000+Leads Generated
30K+Monthly Searches
1,600+Phone Calls
