Beleza na Web & Beautybox
Beleza na Web and Beautybox are two of the largest beauty retailers in Brazil. They fall under the same parent company, The Boticário Group. They signed with LSEO in March of 2020. They are a similar empire to Sephora in the United States. They sell many beauty brands' products including their own. Each site has over 100,000 pages and generates over $70 million in combined revenue.
Technical Disorder Across Massive Catalogs
The client came to LSEO to get the sites cleaned up and the SEO in order. They wanted a heavy focus on technical SEO while ensuring fundamentals were addressed. Each site contained hundreds of thousands of pages and required expert attention.
They also requested deep keyword research to uncover where competitors were winning and which paid search terms could be leveraged for organic growth.
- Thousands of pages with technical issues
- Limited keyword insight versus competitors
- Paid search winners not mirrored organically
Site Cleanup & Technical Fixes
- Resolved broken pages, metadata gaps and schema errors
Paid Search Keyword Analysis
- Highlighted converting paid terms lacking organic visibility
Competitive Gap Discovery
- Uncovered thousands of untapped search opportunities
SERP Intent Evaluation
- Assessed content vs. commerce results to guide strategy
Organic growth surged as technical issues were resolved and new keyword opportunities were captured.
- 73.24% organic traffic increase year-over-year
- 72.72% organic revenue improvement
- $9M in new revenue generated
