RedFin: A Technology Real Estate Leader
RedFin is a top 3 publicly traded technology real estate company recently acquired by Rocket Companies. LSEO has served as the SEO agency of record since 2018, guiding the brand from funded start-up through IPO and into international growth.
The partnership focused on SEO and link building, identifying high-value keywords ranking on pages two and three of Google and executing page-level link strategies to push nearly all of them onto page one.
Cutthroat Competition in Real Estate Search
If we know anything about the real estate space, it’s that it is super competitive. The top companies are always battling for search dominance.
Back in 2018 the client realized they needed a strong link building program to break away from rivals and capture more market share.
Keyword Discovery
- Identified “money” terms ranking 11–30
Page-Level Link Building
- 4–6 acquisitions per page each month
City Page Focus
- Boosted authority of local home search pages
Quarterly Benchmarks
- New keywords added every 90–120 days
Training & Consulting
- Supported an internal SEO team of up to 12 members
“Please keep doing what you are doing.”
- Over 3 million new users per month
- Nearly all target keywords reached page one
- 46.18% increase in overall traffic
