Ring Enterprise SEO Case Study: 5-Month Surge in Home Security Rankings

The Client

Ring revolutionized home security by turning a simple doorbell camera into a category-defining product. After launching on Shark Tank, Ring grew into a household name with millions of users — and was ultimately acquired by Amazon. Today, Ring is expanding beyond its core product into the highly competitive home security systems market — taking on major industry players like ADT and SimpliSafe. To help fuel this expansion, Ring partnered with LSEO to execute a targeted off-site SEO strategy that would build search authority in this new vertical.

The Problem

While Ring owned the doorbell camera space, entering the broader home security systems market came with tough SEO competition. Ring's content and domain authority allowed them to rank in the 20s and 30s for many key security system search terms — but as every SEO knows: If you’re not on page one, you’re invisible. To beat established players and win more organic traffic, Ring needed to aggressively push high-value keywords onto page one — and into top positions. That’s where LSEO came in.

The Strategy

LSEO kicked off the project with extensive keyword research, identifying dozens of high-opportunity terms already showing early traction. The focus centered on two core pages: https://ring.com/security-system https://ring.com/collections/security-system To accelerate movement, LSEO deployed a heavy-hitting off-site SEO campaign, building approximately 25 high-quality backlinks per month directly to Ring's target pages. This aggressive, page-level link acquisition strategy aimed to rapidly grow Ring's search authority for highly competitive home security system keywords — and gain ground against entrenched industry competitors.

The Results

The Results: Explosive Ranking Growth in Just 5 Months

In only five months, Ring saw massive keyword movement across every single targeted term:

Keyword	Page	July	Aug	Sep	Oct	Nov
wireless home security systems	https://ring.com/security-system	24	20	12	11	13
security alarm system	https://ring.com/security-system	18	11	10	9	7
house alarm system	https://ring.com/security-system	12	8	7	7	5
home security systems	https://ring.com/collections/security-system	27	23	19	17	14
home security alarm	https://ring.com/security-system	14	13	11	11	4
home alarm systems	https://ring.com/security-system	18	15	11	13	9

Every keyword saw significant ranking improvement.

Several highly competitive keywords moved from page 3 to page 1 in just 5 months.

The flagship term "home security alarm" jumped from position 14 to position 4.

Multiple terms are now inside the coveted top 5 positions — a critical driver of click-through rates and traffic growth.

The Bottom Line

Ring’s rapid success story showcases what happens when you combine a trusted brand with aggressive, precision link building:

✅ Top keyword movement in less than half a year
✅ Head-to-head gains against top competitors
✅ Explosive momentum for long-term organic growth

The right off-site SEO strategy accelerates rankings and revenue — fast.