Ludeca is a recognized leader in the industrial maintenance space, providing state-of-the-art predictive and proactive maintenance solutions. Their expertise spans laser alignment, ultrasound testing, induction heating, vibration analysis, and balancing equipment — along with powerful software, rentals, training, and support services.
With a strong niche presence but intense competition for top Google rankings, Ludeca partnered with LSEO to accelerate their SEO performance, focusing on one key mission: turn existing keyword opportunities into real revenue growth.
The Problem
Ludeca approached LSEO in March 2024 with a clear problem: fierce competition for valuable search positions.
Even with a respected brand and technical authority, their visibility on Google wasn’t where it needed to be. Key revenue-driving keywords hovered just below the sweet spot — ranking on page one, but not high enough to convert at scale.
They needed expert SEO guidance to break through the logjam, outrank competitors, and maximize organic traffic growth.
The Strategy
LSEO’s team designed a surgical link-building strategy centered on high-value product and service pages — the exact pages where Ludeca’s ideal customers are most likely to convert.
While Ludeca already had strong domain authority within their niche, much of that authority wasn’t fully leveraged at the individual page level. To fix that, LSEO focused on:
Building authority directly to sales-driving pages
Targeting keywords already ranking on page one (positions 6-10)
Driving incremental gains that deliver exponential traffic increases
These mid-first-page rankings represent a crucial SEO battleground: small ranking improvements can dramatically increase click-through rates and new customer acquisition.
LSEO identified the client’s most lucrative “money” keywords, and executed a consistent, month-over-month campaign acquiring 12 high-quality page-level backlinks each month. Performance was reviewed every 30 days, with keyword targets adjusted as necessary based on rankings momentum and evolving business priorities.
The Results
The campaign delivered outstanding results across the board:
- Organic Traffic Surge: Ludeca saw monthly organic traffic increase by 1,967 — translating to an additional 23,604 visits annually.
- Massive Keyword Wins: 94% of target keywords improved from their original positions.
- Page One Domination: 56% of targeted keywords moved onto page one of Google.
- Explosive Growth: Total organic traffic jumped by 107%, with gains sustained month after month.
- Conversion Growth: Increased visibility directly supported growth in customer leads, inquiries, and sales conversions.
Put simply: every major KPI was met or exceeded — proving the power of smart, highly targeted SEO execution.
Get forward-thinking original content right to your inbox.
