Special Guest Case Study

INDUSTRY:

Special Guest App

SERVICES PROVIDED:

SEO

The Client

Special Guest is a talent booking management platform founded by actor/comedian Damon Wayans, Jr and tech entrepreneur Kris Jones.

Special Guest streamlines the process of discovering new talent and booking LIVE entertainment. The platform has multiple celebrity backers including Kevin Hart, Marlon Wayans, Jake Johnson, Lamorne Morris, and Damon Wayans, Sr.

The Problem

When Special Guest launched, it needed a way toconnect entertainers to the public. So it partnered up with LSEO to grow its organic traffic, be promoted by social influencers, and generate more talent sign-ups for its user database.

The Strategy

LSEO performed a technical SEO audit to determine opportunities on the website. After the findings of the technical audit, LSEO created keyword focused content aimed at driving organic traffic. LSEO implemented a link building strategy that focused on the reaching out to online influencers. Links can be shared across influencer blogs to followers.

The Results

In December 2018 there was a total of 1,100 monthly organic visits to the site. Over the course of a year, so December 2019, the organic traffic increased to 10,700 monthly organic visitors. Overall LSEO’s organic campaign efforts lead to a 873% increase in organic traffic in one year!

Industry Recognition

2016 Landy Awards Finalist for “Best Integration of Search Into Cross-Channel Marketing”

WINNER of the “Best Use of Search” and Finalist for “Best Integrated Campaign” and “Best Use of Search in a Cross Marketing Campaign” at 2016 US Search Awards

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