Rockabilia.com

The Client

Rockabilia.com is the global leader in officially licensed music merchandise, with a legacy spanning over 30 years. Their inventory includes the largest collection of authentic band T-shirts, hoodies, posters, and other merchandise for fans of all ages. In March 2024, Rockabilia partnered with LSEO.com to elevate their SEO and Paid Digital Marketing efforts, aiming to drive significant traffic growth, improve advertising efficiency, and increase overall revenue.

The Problem

Despite having a strong brand and product lineup, Rockabilia's digital marketing performance had plateaued. They faced:

Stagnant organic traffic.
Rising costs in Google Ads with underperforming ROAS (Return on Ad Spend).
Limited growth in sales from Meta Ads with nearly stagnant CPA (Cost per Acquisition).

Rockabilia needed a strategic overhaul to scale their digital presence while maintaining cost efficiency.

The Strategy

LSEO deployed a comprehensive digital marketing strategy across three pillars:

1. SEO Strategy

Conducted a full SEO audit identifying technical, on-page, and content-related opportunities.
Rebuilt keyword strategies focusing on transactional and evergreen opportunities.
Created and optimized hundreds of new artist and product pages, adding SEO-rich content.
Implemented a technical SEO roadmap to enhance site speed, mobile performance, and indexing.

2. Google Ads Overhaul

Reorganized account structure for better segmentation by product and brand.
Focused on high-intent, bottom-of-funnel keywords.
Implemented smart bidding strategies and conversion rate optimization across landing pages.
Introduced dynamic remarketing campaigns targeting previous visitors and cart abandoners.

3. Meta Ads Optimization

Redesigned creative assets for higher engagement.
Launched interest-based and lookalike audience campaigns.
Implemented full-funnel strategies to nurture cold traffic into loyal customers.
Introduced catalog sales campaigns to showcase a wide range of products dynamically.

The Results

Organic Growth (SEO)

When LSEO took over in March 2024, Rockabilia.com was generating 186,520 unique visitors per month.

By April 2025, organic traffic had skyrocketed to 475,000 unique visitors per month.

Growth: +154.3% increase in organic traffic within one year.

Google Ads Performance

Metric	12/1/23 - 4/25/24 (Before LSEO)	12/1/24 - 4/25/25 (With LSEO)
Spend	$191,964.69	$130,974.07
Sales	$982,532.58	$875,703.02
ROAS	5.12	6.70
CPA	$9.57	$8.69

Highlights:

Reduced ad spend by 31.7% while maintaining a high sales volume.
Increased ROAS by 30.9%.
Reduced CPA by 9.2%.

Meta Ads Performance

Metric	12/1/23 - 4/25/24 (Before LSEO)	12/1/24 - 4/25/25 (With LSEO)
Spend	$92,734.92	$103,894.20
Sales	$393,996.50	$465,528.05
ROAS	4.25	4.50
CPA	$10.46	$10.40