The client came to LSEO to get the site cleaned up and the SEO in order. They wanted this to weigh heavy on the technical side of SEO, but also to just make sure everything was in order all the way down to the basics.
The client knew that the sites were large and they needed assistance in the SEO department.
Aside from the main task/goal at hand, they also wanted some deep keyword research done to see where competitors were winning and also what paid terms were performing well in their Google Ads account that they weren’t ranking highly for or capitalizing on in organic search.
LSEO’s first order of business was to clean up the site. We ran crawls of the website in many tools to send to and work with the development team of the sites to ensure that it was free of errors.
Beleza na Web in March of 2020 ranked for 74,117 keywords on the first page of Google in Brazil. Currently (July 2020) they rank for 78,076 keywords on the first page. That’s nearly a 4,000 keyword increase!
The traffic and revenue numbers reflect that. Coming straight from Google Analytics, from April 1, 2020 through July organic traffic increased 54.30% and revenue increased 104.20% versus the previous period which also includes a big holiday month. The revenue generated about $9 million additional dollars in that timeframe.
Comparing year over year for that same timeframe as opposed to the previous period, organic traffic increased 73.24% (about 3 million additional visitors) and organic revenue increased 72.72%