Linking WordPress Images Tips

WordPress Images File Link To TipsImages and media uploads are a crucial part of optimizing any WordPress post or page, and can be especially valuable in creating link authority for your website. The confusion that most WordPress users run into is how to link new image files.

If images and media files are uploaded via the “Media Add New Subpanel” or “Media Library Subpanel,” images will not be automatically attached to a post, but can be attached when inserted into a new post.

When images are inserted into a post, WordPress will give users four options for images to link to: none, media file, attachment page, or post.

What many users are unaware of is that each time you upload a media file to WordPress, a separate attachment page is created for each media upload. Why this may be confusing the logic is simple: images and media files contain publication attributes, such an author, date and title that WordPress converts into its own existing page.

This can than be crawled by search engines thus giving added SEO benefits to a well optimized attachment page. For media-related professionals, attachment posts allow users to submit comments to attachment posts that contain individual media files.

What Do I Link to?

Many users are tempted to link to none or the original post the image was inserted to. This strategy is neither detrimental or beneficial. While your media files may not be subject to hot linking and your link authority will not suffer as a result, other linking options present more benefits than this.

Linking to a custom URL could be an effective strategy for creating external links and featured images on your posts from other websites without necessarily linking it from your own media files. Most likely, depending on your theme and plugins, images extracted from custom URLs will be adjusted automatically which could affect site performance. For bloggers, images are most likely present to accompany the words in the page and therefore linking images to custom URLs may be the most appropriate method for indexing images.

Linking images from a media file can be a good method for inserting optimized images you’ve created or edited yourself. Though WordPress presents users with 3 thumbnail and sizing options, it’s better to optimize images before you upload to render specifically for the post you are inserting it in and retaining the best quality. Unfortunately, linking images to media files doesn’t spread link juice for your website, and media files from your server could be hotlinked by other websites.

The best recommended method is to link files to an attachment page if you’re a media professional. While linking images to none or even a custom URL are safe and easy methods, attachment posts present better opportunities to develop link juice and link authority for your WordPress website.

Depending on your theme, each attachment post will be optimized without your knowledge. It’s key to check into older posts and clicking on WordPress images to see how your attachment posts look like. A well optimized attachment post should present the media file in its best quality, contain a description, and options for users to comment. Attachment posts can than be crawled by search engines to potentially gain greater visitor traffic to your WordPress website.