If you’ve logged into Google Search Console (GSC) lately you probably received a note from Google about a data misconfiguration in its Search Analytics Report. Between August 14th and 15th, webmasters experienced a slight decrease in numbers due to an internal logging issue.
This comes on the heels of a purported data delay that Google has been working to fix for a while now. Google has not confirmed whether the two anomalies are related. Data delays can be found in the Search Analytics report and Google has stated that the problem will be resolved soon.
This is not the first time GSC has experienced a data anomaly. Last year, impressions and clicks derived from image searches were randomly dropped for three days due to another internal logging issue. Check out Google’s “Data Anomalies in Search Console” for a history of GSC analytics issues.
Moz recently evaluated Google Search Console and compared it to other relevant software. They found a huge issue in GSC’s internal validity. What Google crawls may not be properly reflected in GSC- or at least in a timely manner. This means that it may take a while for site updates to actually be displayed in the GSC.
With all of this said, Google Search Console still serves as a valuable resource for information. The key is to constantly verify GSC findings with other competing software to gather a more objective view of potential site issues.