Increase your Domain Authority
Domain authority is loosely defined as an aggregate metric of the quantity and quality of back links hosted on your website.
Calculating domain authority and page authority can be a valuable SEO resource in measuring the potential of how well your domain and webpages can rank in a search engine.
Page authority is different than domain authority in that it only accounts for the raw links present on an individual webpage as opposed to the entire domain and sub domains of a website.
Many marketing services and self-hosted websites offer domain authority scales, such as Open Site Explorer, Mozbar, and even WordPress. Each DA scale incorporates a 1-100 ranking with 100 being the strongest possible domain authority your website could achieve.
Moz takes a number of different factors, such as linking root domains, the quantity of total links, and MozTrust into their domain authority rankings. If your website is presented with a score of 32DA as opposed to a competitors whose website has a score of 50DA, chances are your website will rank lower and may contain broken links, a lack of quality links, or on-site issues plaguing your website’s performance.
Assessing domain authority can allow your website to make predictive measurements of how well your website will perform over time and may require adjusting the framework of your website linking structure as a whole. Calculating domain authority is crucial because search engines factor the trust and freshness of external links highly into their rankings process.
If we’re defining domain authority to be a major assessment of our website’s linking authority as a whole, it’s imperative to produce high quality links to trusted domains within internal pages that are higher within your website’s linking scale. This could mean doing some footwork and finding links from websites within your industry niche that rank high and have a high DA score of their own.
There are a number of backlink check tools that will allow you to asses what your competitors are being linked to and attempting to see if they can link back to your website. Mainly, website’s will want to link to and be linked back by trusted domains that have a high DA score of their own.
Influencing Domain Authority
Domain authority can be contingent on a number of on-site page factors that affect user experience. Providing clean URL structures, optimizing redirects, and catering to sound internal linking strategies will not only improve user experience but your DA score as a whole.
It’s key that your website assesses the meta-tags prevalent on page posts, your domain’s own snippets, and the keyword variations it is utilizing for off-site SEO campaigning. Optimizing your technical level SEO components essentially means making your website more search friendly, which will give it the potential to rank higher. Some other key tips to consider is producing a “New Posts” sidebar for new content to be recognized, linking content to your social media profile, and inserting text links through content to produce more external links on a given webpage.
Content is an essential part of any SEO campaign as good content will inevitably rank in its own right. Good content can also improve brand credibility and enhance user experience for your website. But producing unique content within your industry niche can also have the potential to be linked back to.
The content you produce may not even be textual, but can be comprised of various media, online software tools, or just a clever infographic. Conduct thorough research and marketing efforts to ensure that the content you produce is viewed by others and is unique enough to link back to. Content that is referenced in a text link by Forbes or Search Engine Land will highly affect your brand exposure and increase your DA score.
Producing good content also means promoting good content. Social signals and the amount of shares a piece of content gets factors into domain authority. This means optimizing your social media profiles and gaining valuable followers who will share your content. Providing social media share buttons within your webpages will help accomplish this task.
Promoting good content also means forming relationships with websites you want to link back to your content. It may be necessary that you email and directly contact industry leaders in your field with content that they can link back to. This could also result in an established relationship where each party links back to each other thus increasing both parties’ DA score.
It’s important that your website assess what domains it is linking to. Old links still found on your domain may hurt your DA score over time and broken links will inevitably punish your DA score. Links to domains with a poor DA score, who don’t rank will negatively affect your domain authority and could be viewed as spam in its own right.
It’s imperative that website owners regularly scrub their website for toxic back links that can harm their domain authority. Black hat SEO tactics and link buying schemes will eventually be found by search engines and can result in heavy penalties being leveraged against your domain in the rankings process. Abiding by webmaster guidelines is critical in maintaining the trust of your domain as a whole.
Improving page authority can also be a valuable means of improving your domain authority over time. Targeting pages with a >30PA will show weak spots across your domain where valuable back links can be inserted. This could also mean improving individual webpage’s potential to rank in a given search which can help your domain rank over time.
The number one thing we must stress is that increasing DA score and PA score will eventually improve your domain and page rankings over time. Monitoring how well your pages rank and your domain ranks in your analytics software will also ensure that the steps you took to improve your domain authority have worked and that there are not deeper issues potentially affecting your domain authority.