Content Marketing Tools
Content marketing requires a greater focus from some businesses than traditional advertisement routes–especially for niche industries like fashion or motorsports. Promoting quality content can increase your business’s brand authority, social media outreach and web traffic, which culminates in better ROI.
Content marketing is the centerpiece of any SEO campaign, and loads of useful tools are available to refine your content strategy. Following are the top 20 content marketing tools that can vastly improve your content campaigns in 2017.
Content Marketing Tools: Getting Started
- Google Search Console
Google Search Console (GSC) provides the best information regarding the technical status of your website. GSC provides detailed reports on your website’s search functionality in terms of indexation and crawling issues, which may be affecting your website’s search visibility. GSC also provides traffic reports, and allows you to customize your snippets, which will greatly impact your CTR. Optimizing the search friendliness of your website is a must. Best of all? Google Search Console is free.
- Google Analytics
Google Analytics is a freemium web tool that provides in-depth campaign management and monitoring tools. Google Analytics is ideal for digital marketers seeking to undertake a paid advertisement campaign, the tool providing detailed reports on conversion-tracking goals. Google Analytics also provides e-commerce tracking tools, and is the most widely used SEO tool on the market. In terms of tracking online sales and the impact that ad campaigns may be having for your content marketing campaign, Google Analytics is the best tool available.
In the world of search optimization, most content is written around targeted keywords that are meant to capture user intent. SEMRush offers one of the most trusted keyword research tools that will provide users with trusted keywords which can rank organically. SEMRush analyzes keywords that have worked for competitors and shows users the overall competitiveness and traffic generated from keywords. SEMRush has both a premium and limited free version.
BuzzSumo shows users which pieces of content are ranked the highest for a specific URL or long-tail keyword. This report will detail the amount of social shares and total backlinks accumulated from a block of content. This is also a great tool for establishing relationships with other content producers and influencers, and can provide back linking opportunities for your website. One of the easiest ways to create high-ranking content is to take established content and simply make it better. This tool is also effective for understanding what type of content ranks for a particular keyword based on its quality, length, and share-ability.
- Google AdWords Keyword Planner
Google’s free AdWords Keyword Planner is ideal for content marketers who wish to advertise their content or to bid on competitive keywords. This keyword planner tool can help research new keywords for PPC ad campaigns and segment ad groups for analyses. This information is crucial for leveraging PPC bids and managing your advertising and promotion budget.
Content Marketing Tools: Planning
- Squirrly SEO
Squirrly SEO is a WordPress plugin that helps you write SEO and human-friendly content. Besides keyword research and analysis, Squirrly provides an SEO Live assistant, which provides SEO advice as you type the article, an inspiration box of copyright-free images and Tweets to quote, and an SEO Rank, to name a few. The tool is offered for free with premium upgrades.
- Google Trends
Going beyond just keyword research, Google Trends provides search metric volumes for topics over time in a given search query. This is the optimal tool for identifying market opportunities for content topics that are relevant to user search behaviors. Supplementing Google Trends into the second phase of your content marketing plan will go beyond just providing basic content topics, but will provide you with trending search topics that are occurring over a specific time frame and search query.
Trello provides a great and flexible collaboration tool for small businesses and start ups. Trello can be used to plan out content marketing campaigns and can be used to coordinate projects amongst other team members. Best of all, Trello is free and has great mobile interface, which allows it to seamlessly manage other apps your team is already using in its workflow.
Scoop.it is a revolutionary tool that allows users to discover content based on the keyword of their choice. Simply add your own commentary or spin to i,t and republish it on your blog. Scoops.it also contains social channel tools which will allow you to share your content instantly. This unique tool is perfect for discovering already high ranking content and allowing your team to churn out continuous content on a tight schedule.
This free SEO tool analyzes existing content and examines its topical relevance to the keywords you are targeting. This will greatly enhance your content and and make it more search friendly. Content relevance to user intent is one of the most important ranking factors to Google and this tool will help improve your individual webpage and landing page rankings in no time.
- Hemingway Editor
This genius app examines existing content and helps identify sentencing structure errors that may confuse readers. Ideally, content writers seek to write on a 7th to 8th grade reading level. This app helps identify overly complex sentences and run-ons that will impair the user reading experience. For journalists and publications, this app can also help identify adverbs that can be substituted for stronger verbs and can be used to identify when a passive voice is being used.
Grammarly’s editing tool goes beyond what Microsoft Word can do for content. Even one typo can cost your website valuable social shares, backlinks, and audience trust. Before publishing content its recommended that you run it through Grammarly to make sure it’s as pristine as possible. Grammarly has its own Chrome plugin, which is free for users.
- Yoast Plugin
The Yoast Plugin for WordPress is the top SEO optimization plugin. Yoast SEO will allow you to create customizable snippets, headings, and even your own redirects for any webpage. The Yoast plugin provides WordPress users with all of the SEO tools necessary to improve the search ranking and traffic for any piece of existing content, and includes a “readability” score.
Images and page format are very important to content production and even your brand’s reputation. Canva provides easy to use design tools that will allow users to design customizable images, graphics, flyers, wallpaper, etc. for their native website and social media pages. The Canva app produces professional grade graphics which has the potential to be shared and to also be an integral part of your content marketing campaign.
This free tool is perfect for B2B content marketers seeking to create a infographic or data chart for prospective audiences. Under am’s free trial you will be introduced to professional quality infographic and chart design that can be easily embedded onto any website. Choose from hundreds of designs to find the colors and templates that match your brand. Infographics and charts can greatly improve content by adding visual representation to a data set.
Content Marketing Tools: Promotion
- Social Warfare
Social Warfare is a WordPress plugin with one of the most highly rated social share buttons available. Utilizing Social Warfare can increase your social shares and website traffic. More important than just sharing content is how it’s shared. Social Warfare is completely customizable and allows users to select how shared content will look and even includes social proof buttons that will allow your website to display which blocks of content are receiving the highest buzz.
- Meet Edgar
In terms of content marketing strategies, most content follows a predictable pattern: it spikes at release then slowly tapers off. With Meet Edgar, this tool will republish old content so that it reaches new audiences and gains more user traffic. You can organize content into different categories in which this tool will republish old content from its queue and make sure that posts are always fresh and something seemingly new.
- Post Planner
Post Planner uses its own complex algorithm to scour the internet for content with previously high social engagement. Search through content related to your industry based on keywords, Twitter handles, etc. and report them for high user engagement. A study from Buffer showed that users using Post Planner possess 650% more engagement than their peers.
Email marketing is one of the cheapest and most effective ways to market content directly to users. Email marketing can increase website traffic, conversion rates, and your overall revenue. MailChimp is the best email marketing service on the market and will allow users segment email lists based on the audience’s relationship to your business.
Buffer is one the most widely used social media marketing tools on the web. Ideal for content marketers on a budget, Buffer will organize and share posts based on times where user engagement is at its highest. Buffer allows you to share multimedia posts as well.