Social Media Optimization – Optimize Your Facebook, Twitter, Stumbleupon (bet you haven’t heard of that one!), Pinterest, YouTube, LinkedIn, and Google+
Social media optimization targets traffic and brand growth through social media websites such as Facebook, Twitter, and Google+. Having a good social media presence across all these channels will allow your company to create an extensive list of contacts and patrons.
Most businesses fail to optimize on all the available social (and professional) networks, but LSEO recommends that in fact you do.
Here’s a run down of the major networks and why we think they are important.
Network with Facebook
If you’re looking to make connections from all over the world, Facebook is without a doubt the most popular platform. You interact by creating and sharing profile pages, videos, messages, fan pages and more.
Facebook is one of the most trafficked websites in the United States and has more than 1.4 billion monthly users. Current and prospective business associates use Facebook, which allows interaction between fans, that not only helps build brand but also helps build traffic to your website.
Facebook enables you to create free dedicated pages for your business. Having a dedicated business page will allow you to connect with Facebook members, and show others valuable information about your company. Facebook pages are an excellent way to gain an audience and interact with current and future clients.
Once you build a page, there’s a two-part strategy that all businesses should rely upon – growth and amplification. Growth means what it implies – growing your FB likes. Amplifications deals with interaction on your page – things like how many shares or likes your posts get. Facebook offers a few tools to enhance both growth and amplification.
Facebook Ads are paid messages coming from businesses, and they can include social context about friends. The people who like your Facebook Business Page are likely to spend twice as much on your service or specialty than the people who do not follow to your business page.
By using Facebook Ads, your business will be able to target specific Facebook users based on demographics and location data.
For example, you can target your Facebook Ads to show up more accurately when they get triggered by location, gender, age, likes and interests, relationship status, or workplace and education data from your target audience.
Facebook also provides a paid advertising tool call promoted posts, which permits you to promote specific posts that you make to your Facebook Timeline. Promoted posts are very useful for expanding the distribution of unique/ limited-time offer and other posts that are designed to drive business transactions or leads.
Several factors influence the cost to promote a post. Primarily, your geographic location and how many people you would like to reach will depend on the value. There are also other limitations to Promoted Posts. However, Facebook does offer a product called Facebook Ads, which allows you to promote your business and your Business Page to a larger audience.
Facebook advertising allows you to leverage the power of friend-to-friend marketing through an advertising product called Sponsored Stories. Sponsored Stories are messages that come from friends that engage with your page, app, or event on Facebook. Friends of other users are more likely to respond to an ad if someone they already know has already engaged with an ad. Sponsored stories are part of Facebook Ads, and there is no additional charge for the service.
Maximize Exposure with StumbleUpon
StumbleUpon is a peer and social networking technology that provides a toolbar that you install in your web browser. With the StumbleUpon toolbar, you can discover and rate pages, videos, photos, and news articles. You can also get your web pages, videos, photos, and news articles submitted to StumbleUpon, which is a great way for you to generate buzz and backlinks to your website.
StumbleUpon is an excellent way to find out what kind of content users find most interesting. This content can be anything from websites and videos. This engaging content is the same type of content that your company wants to produce to increase your exposure on StumbleUpon and other social networks.
StumbleUpon also has an online video service called StumbleVideo that can help with directing more traffic to your videos. StumbleVideo will show users online videos based on the user’s preferences along with popular votes from other members of the community.
You do not need to register for StumbleVideo. You also do not need to download the StumbleUpon toolbar to watch videos. Instead, you can search video.stumbleupon.com, pick a video, and then click the Stumble button whenever you want to watch another video.
Tweet Business with Twitter
Twitter is a free social networking service that allows you to microblog by posting short messages of 140 characters or less to others through status updates. You can update your status by texting a message from your mobile phone, typing a message from Twitter’s website, using Jabber or Google Talk, or by using the Twitter app on your smartphone or tablet.
Twitter is the most widely used microblogging network in the world. Microblogging is an increasingly popular way to communicate friends and business clients, create buzz, and achieve prospective business leads.
Twitter also has a useful feature called the retweet. A retweet is when you share a tweet another Twitter user has posted that is on your friend list. Retweets usually look this way; RT followed by the message. Similarly, Twitter offers a Retweet button that automates the retweet. Remember that other people on your friends list can retweet your posts, which can help or harm the exposure for your company depending on what content you tweet.
Twitter Search is Twitter’s increasingly popular real-time searching tool. Other major search engines, such as Google, Big, and Yahoo, update their search indexes every few days or weeks. Unlike those major search engines, Twitter Search updates their database simultaneously.
The best way to use Twitter Search, and gain more followers to your page, is to type keywords into Twitter search that relate to your product or service. When Twitter gives you search results, you should follow the users who mention your target keywords.
You can use Twitter Search to monitor what people are saying about your brand. By typing your brand name into the Twitter Search, you can get access to all of the instances where your brand gets mentioned on Twitter. Twitter Search results allow you to see what people are saying about your brand.
Network with Google+
Google+ is a social networking platform that is owned by Google and is increasingly growing in popularity. Google+ allows you to introduce yourself to others; connect with friends and family; follow interesting people; share images, videos, and intriguing content with smaller groups of people; and vote on and share other people’s content.
Google introduced Google+ in June of 2011, in an attempt to compete with Facebook. Since its introduction, Google+ has more than 500 million users and is advancing in popularity very quickly.
Using Google+ is an important product for a company to use as leverage for SEO purposes because it provides voluminous social data with the Google search engine. With this data, you can use it as a primary indication for search-engine ranking.
You can use Google+ in ways to help you improve your SEO. Be sure to embed links to each of your websites and social media profiles when you set up your profile. Once your account is set up, share links to any content that associates with your business. Also, you should share links that are relevant to your area of expertise because it will increase the chances of others +1 the content and links you share.
Remember to interact with those who share similar interests to your areas of expertise in the larger Google+ community.
Grow Your Professional Network with LinkedIn
LinkedIn is a well-known, business geared, social networking site that allows you to network with other business professionals and build a list of contacts. The people in your LinkedIn contact list are your connections. With LinkedIn, you can create a database of contacts with people you associate yourself with in business. You can conduct business, offer jobs, and promote your business on LinkedIn. You can also invite anyone to LinkedIn, regardless whether or not if they have an account to become one of your connections.
LinkedIn’s basic service is free. However, there are limits on the amount of InMail you can send and how many proper introductions you can have at any given time. Open presentations refer to the number of contacts requests your contacts can make on your behalf to other LinkedIn members that are neither accepted nor declined.
InMail is LinkedIn’s internal email system. Introductions let you contact or be contacted by LinkedIn users in your network through the people you know. This way your connections can introduce you to anyone in your network (or introduce someone to you) by forwarding messages through an association of professionals.
Share Videos with YouTube
YouTube is a video-sharing website that allows their users to upload, view, and share video clips. Posting videos are easy, requires little time to post, and is an investment for your company.
Successful videos on YouTube can provoke thousands or possibly millions of views, which can in return provide excellent exposure for your business. If a video becomes popular enough to make the YouTube homepage, they often get covered by national media. If you post interesting videos on YouTube, you can help create a bigger social media presence for your company.
Videos that receive a widespread of popularity with millions of views are said to be viral. Viral videos are original videos that are so unique and extraordinary that viewers share them with friends and strangers through blogs, email, and other ways of communication.
Make sure you get credit for the videos you post. To make sure this happens, you could wear a promotional T-shirt featuring your business during the video, or add your website’s URL to the credits at the end of each of your videos. You can use phrases like, “Sponsored by Business A” or “Learn more about Business.com”. Another approach is to include a trailer about your business at the beginning or end of each video.
Generate Traffic with Pinterest
Pinterest is a social networking and photo-sharing website that allows users to compose and run theme-based image collections such as, events, interests, hobbies, and more. Users can look at other user’s collection of images called pinboards, “repin” images to their collections, or “like” photos.
Pinterest has over 100 million users and is one of the top 50 websites in the world.
Pinterest can have a positive impact on your website’s traffic and search engine rankings. By sharing images on Pinterest, you are making your content available to the fast-growing Pinterest community as well as search engines.
You can add Pin It buttons next to each image on your blog or website to make it easier for others to share those images on Pinterest. You can also work keyword targeting into your Pinterest posts as well. Use target keywords in your Pinterest description along with your page that includes the image, along with a link back to your website.
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