6 Unlikely Keyword Strategies
As we approach 2017, we’ve begun to understand the vast complexity that search engines have transformed into since their inception. Keywords are important for any search marketing campaign. They help match user searches with businesses, drive CTRs and traffic for websites, and help organize content around topical interests.
Many small businesses that target and track long-tail keywords for organic conversions may still find it difficult to rank and stay ahead of the competition. Keywords are ever changing and as more businesses become acquainted with the numerous benefits of a thorough SEO campaign, the harder it will be to rank. The days of broad match keyword research, keyword stuffing, and targeting only a limited amount of long-tail keywords is becoming antiquated.
There exists a number of keyword research tools–Google AdWords, SEMrush, Google’s Keyword Planner, etc.–that will provide valuable insight into keyword trends that will help your website rank. Unfortunately, without any true authority over these programs, your business will miss out on many opportunities to boost your SEM campaign. Here we present six keyword research tips that, in conjunction with these tools, will help you discover any missed keyword opportunities. This will help your website rank higher and drive more conversions.
1. Using Competition for your Advantage
SEMRush and Google’s Keyword Planner allow you to feed competitor URLs into these programs and display a number of searches where these websites ranked highly. By searching for industry related websites that rank high and produce lots of content you will gather a substantial amount of keyword ideas off of this. The same strategy can be applied for your website. Each of these free tools will show the rankings of individual webpages for specific keywords, the volume of these keyword searches, and even the amount of monthly visitors these websites get.
The same can applied for content topics. One of the biggest ranking factors for your domain will be the amount and quality of content you produce. By reading competitor blogs you can use these ideas and create superior content that could potentially outrank your competitor’s website. This research will also elaborate keyword ideas and content strategies revolving around specific topical interests.
2. Let Google do the Work
If you’re looking for stellar keyword ideas than go to the source itself. Use Google Suggest to your advantage to find industry specific searches that show user intent. Google can predict what users are searching for based on popular searches and other ideas such as cookies and caches. This will help you develop content and keyword ideas based on popular searches. This is a good strategy to match your own long-tail keywords with popular searches. If your long-tail phrase does not show up in Google Suggest it either means it’s not popular and won’t rank necessarily or that it’s not competitive and could potentially rank in the future depending on the industry.
3. Social Media
The social media news feed algorithm is dependent much more upon freshness and how viral a post has gotten. Utilizing your social media accounts to find industry specific, viral topics will give enhanced incite into what keywords and content topics are popular now. More than likely, if a post is viral enough it will rank highly in a search engine as well.
Buzzsomo is a free tool that allows you to track content that has gone viral, giving specific analytics on the amount of shares and traffic it has received. Niche forum sites and group pages on Google + or Facebook are a great way to gather keyword and topic ideas based on what is popular to that specific group of people. More than likely, these are the visitors your keyword research campaign was targeting in the first place.
4. Striking Distance Keywords
Striking distance keywords are keywords that can be targeted for rank improvement. Striking distance keywords will be found in webpages that rank on page 2. Research has shown that an improvement of positions 11 to 6 can have over a 100% increase in organic traffic. Many keyword research tools will provide analytical charts that display the amount of striking distance keywords your website could rank for.
Of course, striking distance keywords don’t automatically assume a SEO slingshot opportunity. Targeting industry specific striking distance keywords and tracking these in a specific group will give you greater insight into which keywords can bring increased website rankings. Striking distance keywords can elaborate on future keyword trends and open up less competitive opportunities to rank in specific keyword searches.
5. Intent-full Keywords
When users search for specific blocks of information Google will match them with intent-full keyword phrases. A number of these searches can come in the form of questions, such as “how to fix a radiator?” Intent-full keyword phrases will match users with specific blocks of relevant content and sometimes display these blocks of content in the results page.
Sites like Moz and Wikipedia are often displayed in a result block that specifically quotes a block of content meant to answer a intent-full keyword phrase. Utilizing intent-full keywords for your content and website will not only rank but display authority over a subject of knowledge. This is best used in the title of your article and the meta-title you display in your snippet. Analyze the competition for these sources and revamp content to provide the necessary information for full-intent keyword phrases. Search engines, such as Google are now advanced enough to read content and evaluate the quality of that content to help decide its relevance and ranking.
6. Monitoring Trends
In emerging industries with new technological advancements, such as SEO or graphic design, keywords begin to develop in search without our knowledge. Google Trends is an easy tool that monitors the trends of keyword phrases and can uncover potential keyword phrases that could rank in the future. Google Trends will show which keyword phrases have become popular in your industry and are rising in searches. These trends can be found on social media with what’s becoming viral, the news media, and your competitor’s content.
The biggest benefit of uncovering keyword trends is that they are less competitive and easier to rank for because of this. This strategy should be a part of any business campaign to stay ahead in a technologically advanced world.