Pinterest for Business
Becoming a public social media platform in August of 2012, the addictive site of Pinterest was created in 2010 by Ben Silbermann, Evan Sharp and Paul Sciarra. As of 2014, Pinterest surpassed over 100 million users, the fastest growth that any stand-alone site has had in history.
Like all social media platforms, you should know truly how it works to be able to use it most effectively for your business. Pinterest is built on the visual aspect, and engages in visual content.
Content is normally view through “Pins” and “Pinned” in “Boards.” People who use Pinterest are known as “Pinners.” They are able to create, share, collect, and repost content in picture, image or video format.
It is thought that Pinterest is a social media platform that only women use, however, this is a myth. Pinterest is used by both men and women from the age of 25-55. Before your business begins to use Pinterest, you need to decide if the business would benefit from having an account on the addictive site. Pinterest holds a huge potential for driving traffic to your business–that’s if you follow the basic social media optimization essentials. To make Pinterest work for your business, check out following five essentials.
1. Pinterest for Business: Setup
Businesses want to take the time to set up the account correctly. Think about what the account is going to be used for–product push? Branding? Once you have this answered, set up the account in your businesses name with the logo being the profile picture.
Know who the ideal “pinner” is for your company by researching competitors’ Pinterest pages within your industry. With this in mind you should create all boards with your ideal client in mind. When creating boards, you should also choose topics that reflect the business’s values, culture, interest, products or services.
2. Pin Etiquette
The second step involves how to pin. Although it’s the fun part, you want to pin strategically. Make sure that you space out your pins. Do not dump multiple pins on your followers; people will discount your page as spammy.
Also, you should time your pins as well. The best pinning times according to Pinterest fall between 2-4 p.m. or at night; the weekends are also popular times for pinning.
3. Create Original Content
The third step is to create and produce original content. It is said that 80% of all pins are re-pins. Strive or your company to be the 20% that is not a re-pin.
Businesses can achieve this originality by creating images that are more interesting and engaging. Pins can be pictures, videos, infographics and text. Videos especially are important to pin. They are the most underpinned format of content however they are the most engaging. Keep your pins simple, the more-simple the pin is the higher the chance that it will get repined.
4. A word on Referral Traffic
Don’t neglect SEO and Referral Traffic. Set up your pins to be noticed. Use keywords and eye catching captions. Also, Pinterest search displays boards, people, and pins who have chosen keywords in their title. You have 200 characters to use in your “about” section–make sure to have proper keywords in there.
5. Research and Measure
Research the pins, boards and brands that get the best results. Learn from other businesses as far as their success goes. Continually measure the progress of pins, and see what type of traffic these lead to; adjust accordingly.