Social Media Optimization Services to Grow Your Online Exposure
Social networks such as Facebook, Twitter, Instagram, Pinterest, and LinkedIn have dramatically and forever changed the way people connect with businesses online. On social networks, people are exposed to all kinds of new ideas, products, and businesses that they might not have known about otherwise.
And there are billions of social media users worldwide. The opportunities to project your brand to these people are nearly endless.
To do this successfully, your business’s social media strategy must build an audience with value-added content and ultimately connect what you sell to prospective customers.
Social media reach, brand awareness, and conversions: these are areas where we can help.
Social Media Stats to Consider
To show you the true power of social media channels as advertising platforms, take a look at these usage statistics. These will give you a more concrete idea of the kinds of audiences your business can reach.
- 1.85 billion people log in to Facebook every day.
- 2.6 billion people use Facebook monthly.
- 77% of millennials (ages 15 – 34) use Facebook.
- 52% of U.S. senior citizens use Facebook.
- Instagram has more than 1 billion monthly active users.
- Twitter has more than 330 million monthly active users.
- Pinterest has more than 442 million monthly active users.
- LinkedIn has more than 260 million monthly active users.
Businesses that are serious about leveraging social media to grow should make the appropriate investments to dominate relevant social media channels.
That means placing relevant ads in front of the right sets of eyes on these platforms. We would be happy to help with your social media optimization efforts if you need your ad campaigns done right.
Main Components of a Social Media Optimization Strategy
If your social media campaigns have been languishing in obscurity and doing close to nothing for your business’s online presence, some optimization from the experts may be needed.
There are three crucial components of an effective social media optimization strategy.
The size of your audience matters. If your audience is too small, you won’t be able to deliver messages that drive response. You need scale that will bolster organic growth and engagement.
LSEO helps with this by laser-focusing your audience targeting so you’re getting in front of only those people who matter to your brand. We work with you to determine who those groups are, but once we hone in on those users, your ad budget will be much better spent. The right audiences lay the foundation of your social media strategy.
Social media requires that you consistently engage your audience with interesting and quality content. You get to control the conversation. Social media is not a one-way channel – you need to give. When you are done giving, you need to give more and then even more until you reach the users you need.
We recommend no less than a five to one content marketing strategy. Give away five pieces of valuable content before asking for something in return. The goal here should not be to sell something. That approach probably won’t work.
Instead, LSEO can help you deploy a content marketing strategy that consistently delivers value. Great content engages, educates, and entertains your users. It also leaves them wanting more from you.
People like, comment, and share great content if it’s relevant and interesting to them. People also respond to contests, Q&As, infographics, and other creative, high-touch content.
Social media can also serve as an extension of customer support and should be viewed as the optimal medium on which to answer customer questions and deliver satisfaction. The single best way to diffuse a bad customer experience is to be omnipresent on social media.
Doing all of these things together can significantly drive up users’ engagement with your business profile on your social media channels and ideally make people more likely to convert in the ways that you want.
Growing Your Social Presence
All of the major social networks allow businesses to build a social presence and engage with customers. However, your reach is directly determined by the size of your audience and how you deliver messages to that audience. Opening accounts on Facebook, Twitter, Pinterest, and Instagram is free. However, the size of your audience directly determines how many people will see your messages.
All of the major social media networks offer ad platforms to help you grow the size of your audience. The larger the size of your audience, the more prospective customers that are likely to see your message.
However, depending on your market size (local, regional, national, global) and industry (retail, legal, travel, finance), you may need to “seed” your social media presence with an audience large enough to generate response.
LSEO’s social media optimization services can help you grow your audience by leveraging advertising on Facebook, Twitter, Pinterest, Instagram, LinkedIn, TikTok, Snapchat, and any other channels you use to broadcast your message to as many people as possible.
Creating and Sharing Value-Added Content
The single most effective way to build your audience on social networks is to share valuable content. In its simplest form, great content delivers value in and of itself. Unlike traditional advertising and marketing, where the focus is on features and benefits, content marketing is indirect in its messaging. Value-added content educates, informs, entertains, and helps people.
Content marketing requires a considerable allocation of expertise and resources.
LSEO has a team of professional content marketers to help you develop, deploy, and manage content opportunities.
Extending Your Broadcast and Generating Engagement
Nobody comments on boring, one-way content. People respond to inquisitive questions, contests, and entertaining content. They like humorous content that makes them smile. Social media users will also go for content that is startling, sincere, educational, and that directly answers burning questions.
Generating comments, likes, and shares amplifies your message and reach.
One way to extend the reach of your message is to pay the platforms to “boost” or “sponsor” your content. This works if you share value-added content. If you aren’t pushing great content, however, even paying for some extra promotion probably won’t do you much good. A second way to extend the reach of your content is to share great content on a regular basis.
LSEO’s social media optimization services provide you with the means to amplify your message through robust advertising. We are here to optimize your social media campaigns to help you acquire the customers you want to reach and convince them to convert.
Why You Need Social Media Optimization Services
At LSEO, our combined decades of experience have shown us that many businesses lack the time to get their social media management down perfectly. Other times, they don’t have the know-how to make an effective impression on social channels.
So, why might your business need our social media optimization services? It’s so you can focus on your business while we work the social media advertising in the background. For example, our expertise in audience targeting can start building an audience that really matters to you so you have a relevant group with whom you can interact.
That user engagement can drive social visibility, brand awareness, and ultimately conversions. Remember, your social media profiles are competing with many others like you for the attention of a certain group of people. Those people can’t engage with a business that’s unknown to them.
Let us fix up your social media ad strategy and start getting you the attention your business deserves.