Building authoritative and thematically homogenous external links to your website is a difficult task regardless of your industry vertical, but some industries are more dry or even boring than others and building links around industrial content can be challenging.
Fortunately, our team of link builders and content marketers have experience in building links in some of the most difficult, challenging, and niche-specific industries imaginable.
Remember, just because your content is incredibly niche sensitive doesn’t mean there’s not an audience for it. Consider how niche SEO remains. First, it’s essential for your business to acquire all of the local citations necessary to be discovered by your target audience. Search out all local citations, review sites, and directories related to your niche and local area and create profiles on these websites.
Next, build out your social media profiles to create a platform for audience communication and engagement. This will prove essential to developing more complex link building strategies going forward.
Utilizing your brand’s color, logo, and a backlink to your website. Social media profile pages will show up in organic results for branded searches and it’s a great way to create inbound leads from your social media outreach campaign.
While these links often hold no authority, having a good quantity of backlinks pointing to your site will slowly build it’s trust with search engines and develop different sources for traffic to flow through.
Creating a Blog
The best SEO practices contend that the easiest way to build backlinks is to create quality content that people will naturally want to link back to. This holds true of any industry vertical, but it may take more time to build authority and establish an audience for a dog-grooming business than a syndicated sports column.
Create consistent blog posts that relate to a central theme. Consider consulting Buzzsumo or typing in a keyword specific search to discover what the most buzzworthy content in your niche is.
Realize that certain industries, especially industries revolving around specific products or parts, are incredibly brand conscious. People buy guns, toothpaste, and plant seeds from their favorite brands and will not substitute a purchase with another brand without great reason, if at all.
Leverage your blog and content marketing strategy to create a branded story for your business. Provide behind-the-scenes scoops on holiday stories, employee awards, and success stories.
Capture your audience emotionally and appeal to their under-served needs. How did your business come about? Probably to serve your niche; tell that story. Take the app company Higher Learning Technologies, which was created by Alec Whitters to help people study for dental exams, such as the dental admission test (DAT). It has reached over 2 million downloads in over 70 countries in just a few years. Apps can be incredibly viable when they catch on.
Leverage your existing social media account to begin telling your brand story and create brand loyalists along the way.
Utilizing Existing Relationships
Branded blog posts will serve as the linkable assets you can market to other webmasters in your niche. Unfortunately, this is where the crux of the industry vertical comes into play. Most websites in your niche might not be very willing to grant you link mentions or even understand why you’d want one.
Whether you’re working with a link builder who possesses a portfolio or it’s DIY, use your existing relationships within your niche to acquire easy win links. Contact your suppliers or the businesses you distribute to for link acquisitions.
These businesses may have no idea what you’re talking about or why you’d desire a backlink, so it’s important to talk to a sales manager or executive. To be honest, sometimes it’s better when they don’t know the worth of a link, then it may be easier for you to get them to post a quote or reference with a link back. Send an email around with content you can place on their existing blog or ask for a homepage mention in their products catalogue.
Reach out to thought leaders in your niche through Facebook or LinkedIn. Create guest posts to submit to their websites that include a backlink to your website. If successful, your website may be referenced or looked to for future guest posts or source material.