Increase Your Domain Authority
For true online success, increasing your domain authority is a must. In simple terms, the higher the authority of your domain, the higher your website is going to rank.
Google and other search engines factor domain and page authority when ranking any single webpage. Building domain authority is contingent on a number of SEO campaign factors, such as a website’s use of links, its social media presence, branding, content, on-site page factors, etc.
In terms of Google, authority is determined by age, popularity, and the size of the domain.
The Moz gurus have developed their own algorithm to rank webpage and domain authority on a 100 point scale. Accordingly, increasing good outbound links, providing an unobtrusive social media presence, etc. will increase your authority score. Following are tips to help increase your domain authority.
Build Deep Links
The aggregate metrics of measuring domain authority is largely based on pursuing SEO practices that would otherwise help your website rank. This metric can’t be influenced directly, but by building a strong link profile you can most appreciably increase your domain authority.
Building a good link profile means abiding by the Google Webmaster guidelines and building trust with search engines. If your website suffers from bad outbound links, too many unnecessary links, or just links to spam, Google will not view your website as having high authority and your domain will not rank high.
Creating relationships with good clients that will link back to your website is an example of a good linking strategy. Creating good content that could be linked back to, placing links on your social media sites, and submitting guest blogs/content that will link back to your website will increase your link profile and build trust with search engines.
It’s necessary to monitor links regularly as you do not have control over other websites and this could affect the link trust of your website. Remember, age is a factor in Google’s ranking process so updating your website with fresh links will help to increase its authority.
When creating links it’s good to link to other websites that are relevant to your content. Google can detect deceptive practices and this will hurt your website authority development. On the other hand, Google rewards websites higher that link to websites with a good reputation of trust from Google.
It’s always necessary to organize keyword variations of external inks based on the particular topic of the webpage you are linking to. As a final note, internal links can also help with the navigation and authority of your website and is a big part of your link profile. The same rules for external linking apply to internal linking.
In terms of the technical structure of your website, a well-designed website with positive user experience will be more likely to rank higher. A website with easy navigation, fast load speeds, and low bounce rates will communicate a positive user experience to Google and factor in its ranking process.
While your website should always be filled with good link juice, it is smart to keep the average number of links per page to a minimum. Keyword stuffing and link stuffing will only harm user experience and decrease your domain authority. In the same token, it’s good practice to create text links that are easily identifiable by search engines. Also, fix any broken links found on your website or create a 301 redirect to another relevant webpage if the problem exists.
Harvest Social Signals
Social media is the next gold rush of SEO marketing and search engines weigh your website’s social media presence heavily in the rankings process. Besides creating a good linking opportunity, a strong social media presence can highly increase your domain authority by increasing brand recognition, ranking your business pages higher on those particular sites, and driving more visitors to your domain.
While it’s not entirely clear the extent in which Google factors in social signals, studies have shown that more tweets on a website correlate to higher rankings. The amount of likes, shares, Google + votes, etc. a particular post gets can factor amazingly into the rankings process and it also factors into Google’s popularity factor when ranking domain authority. Social media is also an excellent way to grow your brand’s reach, credibility, and to also interact with consumers. Guest posting on other social media posts provides a great opportunity to link back to your website.
Content, Content, Content!
High quality, relevant, and new content is one of the most important factors of creating sound domain authority. Content can help individual webpages rank and high-quality content can be consistently linked back to. Bloggers don’t have to write a novella, but Google does consider high quality content as something new and coherent.
Content writing provides immense SEO opportunities within it. Besides increasing brand credibility, content writers have the opportunity to insert strategic keywords into content articles that will help webpages rank. This can then be shared across social media or even submitted to guest blogs that can create relationships that will help build your social media and link building profiles. All of this factors into building a stronger domain authority
Monitor Page Authority
As a final note, it’s important to measure your page authority as well as your domain authority because some webpage profiles may contain stronger links than other profiles. This will help determine how specific webpages could rank higher in an organic result than others.
Of course, this will allow you to gauge which webpages are working for your SEO campaign and which ones are suffering from bad links, low link quantity, or a lack of quality links. By analyzing individual page authority and using Moz’s convenient page authority algorithm, you can thus improve your domain and subdomain authority. The last perpetual step of any SEO campaign is simply analytics.