Guest Blogging Benefits
What once started out as a medium for personal confessions and Tumblr articles has now become a trusted and reputable source of content utilized by all types of organizations from SEOs to non-profit organizations.
Blogging has become a trusted and reputable source of content that SEOs have utilized to increase brand recognition and audience outreach. Blogging has even overtaken trusted journalism outlets as a better and more intriguing source of news and information.
For businesses with an established domain and a decent size audience, inviting guest blogs onto your website can be a valuable content marketing tool in helping to curate more compelling content and growing your audience outreach.
The sheer proliferation of online bloggers and blogging industries that have appeared over the past few years is evidence of the strong relationships that bloggers have with their readers. The main benefit acquired from hosting third-party blogs on your website is that it builds relationships with new people that can market your content and your brand name to previously untapped markets.
For businesses built on constantly churning out new and compelling content, third-party blogging can be an effective tool to curate new and exciting content that your business never has been struggling with. In terms of content creation alone, readers may become tired of reading the same style of content that your business has been churning out.
Guest bloggers can be effective in spreading a message or selling a product in a new and unique fashion. Guest blogging can also create new conversations across social media platforms that your business has not been able to beforehand. In terms of brand recognition, bringing on new bloggers with a large audience base can position your brand as a leader in its industry in terms of its message, audience outreach, and the conversations you will be creating.
From a purely SEO standpoint, bloggers often utilize social media to spread their blog to new audience members. For your established business, you are not only invited to share your brand with the audience that your third party blogger already has established, but also to new audience members that will be acquired from the rapid sharing of your content across social media. Of course, this is contingent on the content itself.
Before you start hiring anyone, it is good to establish a few editorial standards and to find the right blogger who is knowledgeable of your industry and is an established writer in his/her own respect. Think of sites like the Huffington Post and Forbes that utilize third party contributors to curate media coverage. Inviting third party bloggers onto your website will help to create greater brand recognition and can even help boost creative and shareable content on your website.
There is also a tremendous benefit for the guest bloggers themselves. Guest bloggers also have the benefit of creating content for a new audience within a potentially established domain name.
For guest bloggers it is crucial that the host provides backlinks to your own website so that you can create backlink recognition and rank higher in a Google search. In fact, backlinks are beneficial for both the hosting domain and the third party blogger because there have been found to be positive connections in terms of trust and ranking for both the individual page and the overall domain that hosts backlinks.
For guest bloggers, having backlinks to your page drives traffic to your native webpage and for the hosting domain, providing backlinks to a third party blogger’s site can also provide you with links back to your own domain.
Mainly for both parties, the relationships built from hosting third party blogs on a native website provides multiple benefits in term of ranking, content creation, audience outreach, and social media presence. Capital is most easily acquired through cooperation and when you feel that your website is established enough to bring in third party bloggers, you will separate yourself from the rest of your industry as a more recognizable leader in your field.