Facebook Ads Optimization – Top 5 Tips

According to the New York Times, Facebook has over 156 million monthly users that spend an average of 50 minutes a day across its social media platforms (Facebook, Instagram, Messenger).

Users range from retired state troopers to teenage pop-music lovers, and Facebook can target the exact demographic you need for your ad.

Due to this system of advertising, and Facebook founder/CEO Mark Zuckerberg’s other ingenious business tactics, the company nearly tripled its income to $1.5 billion in the first quarter of 2016.

That’s strength beyond belief – and so is its advertising. A Facebook ad campaign should be part of every paid search campaign, but what’s the best way to not only garner not only positive results, but sustained positive results?

Following are five tips for the most optimal Facebook Ads campaign.

1. Keep Ads Separate

Ads will perform differently based on user devices and user interests. Separating ads based on mobile and desktop devices is crucial because ads will perform better for one device than another.  This is also important for separating ads based on placing them within the news feed or right column. Based on size and placement alone, right-column ads will perform differently on a mobile device than a desktop and the same holds true for newsfeed ads.

2. Experiment with Different Images

Many marketers suggest experimenting with at least three different images for the same ad. For ads to appear in the newsfeed, the text must comprise less than 20 percent of the ad and images must be scaled to size.

Using bright colors, calls to action, and even attractive offers that assimilate in your ad’s image is a wholesome strategy to curate user interest. It’s a classic strategy used by retail. Experiment with different images and track your conversion rates to see which images drive the most traffic.

3. Create a Conversion Goal

Facebook has tools, such as Use a Conversion Pixel, that tracks conversion rates to certain pages. For advertisers with specific goals, this is crucial because Webmaster’s can track the amount of traffic going to shopping cart pages or specific ads on your native website. Setting up goals also allows you to clearly outline a specific message and utilize your Facebook ad campaign to its fullest breadth.

4. Target and Analyze by Behavior

Facebook allows businesses to target and monitor users by behavior, such as the browser they use, and even income. By going into the Power Editor you can literally market your ads to pop up in the news feed of users of different income groups. This will help you market ads to specific people and monitor the keywords and bounce rates that drive and turn away user traffic.

5. Set Up a Call to Action

Facebook allows ads to set up a CTA button that can drive user conversion rates and help them reach your goal.  Testing CTA buttons and knowing where Facebook users desire to end up more is incredibly important in maintaining user visit duration and driving an e-commerce campaign.

Concluding Thoughts

There’s no doubting the power of Facebook. Brands that don’t have a Facebook page suffer tremendously, as do the ones who don’t allocate advertising budget towards this social media powerhouse. Use some of the tips above, and try Facebook ads for yourself.

Learn more about…

PPC (pay-per-click) advertising

Quality Score Optimization

Paid Research and Strategy

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