Now, more than ever, small businesses (SMEs) need to understand the importance of owning and managing a website. Consider that 50% of local searches over a smartphone result in an in store visit that same day.
You want people to be familiar with your business so they become more comfortable with it as they pick through search results at a moment’s notice. Brand recognition results in increased direct traffic to your website, more word-of-mouth advertising, and the capability to turn passive consumers into active brand loyalists.
Google My Business provides an easy and free way to increase your Google SERP real estate and organic website traffic. Now, Google is allowing business to directly edit their Google My Business listing to help improve their local traffic.
Creating simple, high quality content that showcases your local presence is essential in gaining trust. Showing people you aren’t conforming to the normalcy of what competitors are doing and having a unique and reputable brand is a key factor to success. With this new ability, you can show customers what’s going on with your business with pictures, posts on Google, and even track how many pageviews your listing is receiving in Google Search’s Dashboard!
How To Manage Your Own Google Search Results
To manage these new features, log into your Google My Business account. Simply type your business name into the search bar and after the results load, you can click Edit Info to go in and update the search results in which people will see.
Keep your customers up to date with proper business hours and information about your business. Posting on Google will also provide people with useful details about your business like any special promotions you’re running, events, and new items or products. This is very helpful to attract new customers, as well as existing ones, with a call to action. You can also set up one direct path from Google to your site, so they can can make a reservation if you’re a restaurant, or be given any pertinent information on your latest offers.
A Picture is Worth a Thousand Words
Upload images to differentiate yourself from your competitors with fresh and relevant products and specials that showcase and build your brand. These will appear right as people search for your business so that they can stay up to date with what products or services you can offer them.
It takes the human brain less than a tenth of a second to digest visual information. Images capture user attention and differentiate your products/services from the competition.
Real Time Data
The most important new feature being offered is the ability to see real time data on how many pageviews your listing receives and how well it’s performing in local search. Being able to view this data really helps breakdown the strengths and weaknesses of your business listing and how it can be improved.
The web changes daily, and you need to be able to change with it in order to attain a competitive advantage in Google’s search results. Be sure to make use of these helpful tips to stand out in local search results!