SEO Content Creation Mistakes – Listicle
In the world of SEO marketing, content is the primary driving force behind high-ranking SERPs and CTRs.
This book of SEO knowledge is expanded upon every day. Content producers constantly endure the tough challenge of creating relevant, quality and trending content that applies to its user base and helps drive traffic to their websites.
And some are making what are now classic mistakes in their SEO content strategy.
Here are five major SEO content creation mistakes that can completely thwart a SEO campaign.
1. Thin and Irrelevant Content
After you have your selected your target keywords, which should be the basis of every piece of content, now it’s time to create compelling and relevant content around those keywords.
Most SEOs fall under the impression that people and search engines don’t truly care for content, and that a few nicely sprinkled keywords and a broad description of your product will suffice. This isn’t the case; users seek trust and authority, and are more likely not to bounce once they encounter intuitive, creative, and relevant content.
Thin content that specifically caters to straight keyword usage could be considered a type of spam in itself. Users will be more likely to bounce, and search engines refuse to rank irrelevant or thin content.
Users seek trust and this is why Wikipedia is one of the global leaders of every keyword SERP known to man. Users trust their content for the information they are looking for, and search engines reward them with top rankings accordingly.
2. Horrible Tag Lines
Taglines are the catch phrase for your business. CMS systems like WordPress has a section under Settings>General that allows you to easily customize your website’s tagline.
It is crucial that taglines contain specific keywords that accurately portray the content contained on the site. Taglines are usually displayed in a website under the title or in a SERP after the title, and can help attract attention.
Good taglines bolster CTRs, and help search engines better match search results with the title and keywords contained in your tagline that apply to a user search.
Taglines should be brief statements, such as “The Source for SEO Tips,” “Only the Best Cake Recipes,” etc. that apply to the specific content of a native webpage. Avoid irrelevant taglines that don’t contain good keyword usage.
3. Duplicate Content
Duplicate content can be harmful to SERP rankings. Duplicate content can be the result of many internal errors within your URLS. Content pages and printer friendly pages of the same content may show the same content, but contain different URLs that confused search engines. Click tracking and assigning session IDs to users can cause duplicate content. Duplicate content mainly refers to a multitude of URLs that direct users to the same page.
For the average SEO practitioner this can be seen as a way of garnering more CTRs as multiple URLs will appear at the top spot of a SERP. Unfortunately, Google punishes duplicate content and sometimes goes on to non-index specific content because of this. Yet, in terms of analytics, CTRs will not be measured in consolidation with the native content page that these duplicate URLs are directed towards and in fact will be counted differently.
This means that CTRs across duplicate content will not help your search engine rankings. One tip to fix this problem is called the process of canonicalization. Using a 301 direct from the duplicate page to the original page will help to gather CTRs to that original page and will be more easily recognized and rewarded by search engines. When duplicate content occurs, it is now up to search engines and their crawlers to pick winners and losers, and sometimes your original content page will suffer in the process. Also, don’t forget about duplicate content from category and tag; you can learn more by visiting WordPress Taxonomy: Categories vs Tags 101.
4. Thematically Unrelated Categories and Sub-Categories
It is crucial to separate pages on your domain into silos, or thematically related categories and subcategories. Different categories on websites must relate to an overall theme that the company’s website is conveying. It would be absurd to insert individual pages on “HTML Basics” into a website that deals with retail. Search engines sift through content and related subsections of different pages and compare them to other websites under the same theme.
Websites with compelling and relevant content focused around specific themes and keywords will be rewarded justly by search engines for the quality and trust worthiness of their content. Often, websites make the mistake of not making themes and sub-themes precise enough and fly off of the rails in a sense.
In a website category based on SEO tutorials, sub-categories that deal with meta-titles, the use of specific SEO tools, and content creation tips will be recognizable as trustworthy and relevant to users and be rewarded for their accuracy by SERPs.
5. On Page Mistakes
In terms of content creation, on-page items are still severely misused or ignored by some SEO marketers that damage CTRs and increase bounce rates. The complete lack on an H1 tag or headline tag for an article, product, or company mission seems a silly mistake.
Think about clicking a backlink or URL to a page on a chemical product that was purely just a text based description and held no product name above it. Along these same lines, companies that include images and videos to gather SEO outreach sometimes forget to include al-text to a picture.
Spiders and search engines have no way of indexing and understanding what an image is without the use of alt-text underneath as a brief keyword description. Not using alt-text means that images, especially, will not be recognized by search engines and will not be indexed.
Overusing hyperlinks may seem like a good way to gather backlinks between various sites. Unfortunately, overusing hyperlinks may cause confusion by users and may not result in the complete reciprocation of the backlinks you’re looking for. In fact, it’s only smart to link to relevant websites that contain relevant content to your overall theme. Naturally, good and precise hyperlinks to relevant sites will create a natural relationship, which will result in more organic searches and backlinks to your native website.
Lastly, banner ads and pop ups may be a disenchanting experience for users and can be penalized by Google’s algorithm. Stay safe and only market ads to your own site that apply to the content which users seek. To conclude, sloppy SEO work and underestimating user intelligence are truly damaging to your SEO campaign.