[ Paid Search Marketing ]

October 24, 2017 by: Brian Reese
Seasonal Ad Copy: How To Write Holiday Ads Without Cliches

According to a study by Periscope, 44% of US shoppers plan to shop instore and online this holiday season. With Cyber Monday and Free Shipping Day driving the competition between e-commerce retailers...

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[ Paid Search Marketing, SEO Marketing, Social Media, Website Development ]

August 15, 2017 by: Steve Blackburn
Building your Brand in the Web Age

In a world of seemingly infinite choice, our purchasing decisions are more often based on the brand affinity of a product than its value or utility. Building a personal or business brand is a tough...

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[ SEO Marketing ]

August 14, 2017 by: Kyle Kozie
5 Common Mistakes with Client Reporting

As a digital marketing agency, it’s sometimes difficult to explain to clients or even friends what it is we really do. Well, if you had a few hours we could probably explain the vast number of...

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[ SEO Marketing ]

August 11, 2017 by: Hector De Los Santos
Digital Marketing Jobs Re-imagined As Game Of Thrones Characters

Working in an agency, departments work so closely together they start to look  their own kingdoms. It got me to thinking that these teams were waaay more similar to characters from everyone’s...

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[ Content Marketing Strategy ]

August 10, 2017 by: Michael Ruth
The Importance of Authenticity in Modern Content Marketing

Did you know that your pictures on Snapchat don’t really disappear? In 2013, Subway suffered a lawsuit in Australia after consumers noticed their “footlong” subs were not one foot in...

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[ Website Development ]

July 31, 2017 by: bpeters
SEO Considerations Often Missed When Redesigning a Website

There are many reasons to redesign your website, from improving its usability to undergoing a major rebrand. Unfortunately, many people make the mistake of ignoring the SEO technical factors that...

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[ Content Marketing Strategy ]

July 25, 2017 by: Michael Ruth
Christmas In July: Marketing Through The Summertime Lull

“Summertime and the livin’s easy,” unless you work in marketing. While an HVAC company, travel agency, or boardwalk thrift shop may live by this mantra, many marketers struggle to create fresh...

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[ Link Building Strategies, SEO Marketing ]

June 22, 2017 by: Hector De Los Santos
Can Press Releases Still be Used for Link Building?

Press releases and a PR campaign can be an excellent source for backlinks and gaining exposure for your business. Backlinks represent a major ranking factor for search algorithms as gathering...

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[ Link Building Strategies, SEO Marketing ]

June 16, 2017 by: Hector De Los Santos
Evolution of Link Building

A 10-Year Evaluation Link building remains one of the most effective SEO strategies to help rank content organically and increase a website’s referral traffic as backlinks remain an important part...

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[ SEO Marketing ]

June 15, 2017 by: Michael Ruth
Pros and Cons of Guest Blog Posts

The importance of guest blogging has long piqued SEO confusion. Google has cracked down on guest blogging in the past, mainly disavowing link authority passed through a guest post source. But there...

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