Google Algorithm- Major Changes Since 2010
Did you know that Google changes its search engine algorithms about 600 times per year? Here’s a list of all the major changes since 2010 – from Panda to Penguin.
5 SEO Content Creation Mistakes | Strategy
Content producers are constantly faced with the tough challenge of creating relevant, quality and trending content that applies to its user base and helps drive traffic to their native websites.
Facebook Algorithm Change 2016 | What it Means for Business
Facebook has implemented a new “family and friends first” policy with its latest 2016 algorithm update, which seeks to tweak what users see on its news feed.
Google Expanded Text Ads | What You Need to Know
Google expanded text ads create 2x bigger headlines and increase the character count of descriptions by 14%. Here’s what you need to know.
Best Social Media Sites for SEOs in 2016
With ever advancing social media apps and the recent growth of video sharing apps like Snapchat and Periscope, many SEOs have used more creative strategies for outreach. But what’s the best platform?
Google’s Unnoticed SERP Changes: Longer Title Tags and Meta Descriptions
Hidden among recent SERP changes, Google has quietly increased title tags from 50-60 to 70-71 characters – or from 512 to 600 pixels – and meta descriptions.
Philosophical Tactics for Creating Viral Content | Ethos, Pathos and Logos
Though there’s no set formula for creating viral content, there is one tactic that has a significant impact: the use of Ethos, Pathos and Logos.
Top 10 Most Effective SEO Tools in 2016
Most Effective SEO Tools in 2016 The route to success in nearly everything requires the use of the correct tools – from repairing an iPhone screen to software development. And this statement couldn’t be truer in the world of SEO. Every well-executed SEO campaign needs to begin with the very best tools – ones that…
Website Page Speed Test Tips – 5 Ways to Decrease Load Time
Looking to increase conversion rates across your website? One tactic is to speed up your website’s page loading time. Optimizing (decreasing) your website’s loading time ensures high conversion rates. Google engineers estimated that any webpage load time above 0.4 seconds is enough to curate user loss. Amazon reported an increase of revenue of 1% for…
Online Advertising – Pay Per Click and Paid Social Media Management
Pay Per Click and Paid Social Media Management In today’s world, paid online media has changed the way marketers think about advertising spend. Newspapers, television, and radio can offer visibility, but are very difficult to target effectively, leading to an unknown amount of advertising dollars being wasted on impressions to unqualified audiences. In the 21st…